Ignite Coaching - Identity

Posted on by Dave Woodruff

When Jess and I met, it was very undetermined what we wanted to do. She wanted a clean, professional approach, but not too corporate. I loved the idea of a flame, or the potential of one. 

I created her tagline "Find Your Spark" to tie the elements together, and found a great quote for the reverse side of the business cards : )

There were some other logos that didn't quite make the cut. But I liked them too.

I loved the match metaphor. Not sure it was inviting enough.

Another match...